The phrase “Super Affiliate” gets tossed around a lot in this industry. I’ve always hated it because I’ve associated it with low-level “gurus” trying to make a quick buck.
Over time, I’ve grown to accept it because the term came to mean the best affiliates in the industry – the top 1%. They are the people who know how to run profitable campaigns like the back of their hands and have the bank accounts to prove it.
I feel that the image of a super affiliate has changed over time. In 2009, it probably meant someone who was extremely flashy, young, and most likely arrogant. These days, it’s the complete opposite.
Some of the super affiliate guys of the past took their skills and money and built legitimate companies. But I would say most people of that generation quietly left the industry because they couldn’t adapt.
Super affiliate dudes of today tend to be a lot more low-key than before. There’s a lot more interest in building wealth and acquiring assets than showing off money. And there’s more interest in learning about business skills. For instance, super affiliates these days tend to be extremely well-read and well-rounded people.
I want to write about what I think makes a super affiliate besides the ability to make a lot of money. I hope to provide you with some insights on what it takes to dominate and last in this industry.
1) Consistency
“Everyone is a genius in a Bull Market.”
Affiliate marketing has its up and downs just like any other industry. What separates the pros from the amateurs is the ability to make money when times are bad.
What matters is how much money you have at the end of the year. Who is more impressive: someone who is consistent at $1,500 a day, or someone who had $10,000 for a month? See for yourself:
$1,500 x 365= $547,500
$10,000 x 30 = $300,000
The $1,500-a-day person is not going to get any “oohs” and “aahs” but will make more money at the end of the year.
How do you become a more consistent affiliate marketer?
Look at #10 of the Ngo 10-Step Blueprint. It’s a step many affiliates overlook, but I think it is the most important one for long-term success. After I get a campaign profitable, I’m still consistently optimizing and testing it. I’m able to keep profitable campaigns running for weeks after other guys quit.
Another idea I preach is to make your campaign launching process systematic. My team and I are always launching campaigns. Even if a campaign dies out due to over-saturation, we know we can relaunch it in a few months, and it’ll be profitable again.
There’s also the concept of expected value. Let’s say I launch 10 campaigns. Maybe 5 will lose money, 3 will be okay, and 2 will be home runs. In order for me to keep having home runs in my portfolio, I have to keep launching campaigns.
A key to being in the zone constantly is to make sure you don’t go through affiliate burnout. I’ve had experiences before when I overworked myself, and I had to take months-long breaks to recover mentally. These days, I can work 365 days of the year without any issues.
I make sure I keep a sustainable pace. I work 6-10 hours a day rather than 16. I take care of my health going to the gym and making sure I sleep 7+ hours a day. I take vacations and don’t feel guilty about them.
Remember that affiliate marketing is a marathon, not a sprint.
2) Skills
I have a friend who made a ton of money this year, but I wouldn’t consider him skillful.
He relied on one traffic source, where he cloaked. He wouldn’t run any campaigns unless he could rip the ads and landing pages from someone else. He rode the wave as long as he could until the traffic source made it almost impossible for him to run there anymore.
Now he’s trying to do mobile, and I’m giving him some help, but he’s in a horrible position. He never learned the fundamentals of affiliate marketing. He never even learned how to split-test a campaign properly. Even though he has a lot of cash, he lacks the patience to launch and optimize a campaign.
Traffic sources come and go. Adult was HOT 2 years ago. Now, it’s mobile. I’m already starting to see the signs of what will be hot in 1-2 years. I’ve made money in every major traffic source and vertical because I understand the fundamentals.
